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Operational consultancy

Product Testing

Fenix offers the possibility to realize careful cultivation/screening tests designed for an optimal evaluation of each variety. One factor in the excellence of Fenix is in the constant update on the progress of each phase of the testing process (transplant, the first few months of cultivation, ripening) through a constant and a detailed photographic documentation and reports.



Our sales network present on the most important “Veg” area in Italy it will be happy to distribute your products under the brands that it will be chosen.


Legal and bureaucratic

An accurate and timely advice on the Italian and European Community horticultural sector regulations and the bureaucracy needed for new recordings.

  • Consulting on specific sector rules (e.g. labeling envelopes)
  • Assistance in obtaining license, passports and phytosanitary certificates
  • Presentation of the documentation required for registration of varieties to the Community Catalogue
  • Presentation of documentation for the registration of varieties in the EU countries
  • Assistance for obtaining specific permissions (e.g. import clearings from non-EU countries, provisional sales authorizations, authorization for the importation of experimental material, authorization for the sale of the material being recorded).



Fenix supports the company in defining and implementing the communication strategy.

  • Graphic Design. Study and implementation of: brand/logo, guidelines, corporate identity, packaging, leaflets, brochures, folders, merchandising, stands design for trade fairs.
  • Communication campaigns. Design and implementation of campaigns on both traditional channels such as magazines, billboards, local TV and radio, as well as new media (Internet).
  • Direct Marketing. Creation and management of email marketing campaigns and newsletters (possibility to use a database with over 5000 qualified leads)
  • Press. Direct contacts with the heads of major publications in the field and management of media relations.
  • Campaigns Nationalization. Managing the process of modification and adaptation of any company international campaigns for the Italian market.
  • Commercial assessment. Verification of potential commercial operators in the sector.
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