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Marketing research

Accurate and timely analysis of the market is the basis for the success of an investment. Market Research are set by Fenix s.r.l. on the specific needs of the company by identifying the parameters to be analyzed and the various levels of detail.

Specifically, the identification of:

  • Trends
  • Areas evaluation
  • Reference areas
  • Similar Variety already on site
  • Leading Products
  • Competitors Behavior
  • Strengths and weaknesses of the crop in question
  • Market positioning
  • Market prices
  • Critical parameters to the success of the product
  • Commercial partners
  • Suitable dealers for distribution
  • More effective or in vogue communications Tools and actions

Fundamental and essential points of each investment in the sector are in the area and in the identification of appropriate partners to that specific product parameters that only direct knowledge of the market built on years of activity may dominate.

 

Research areas of interest in the field

The Italian territory is vast and varied in terms of horticultural crops. Our experience and knowledge of various production companies allows us to identify the most appropriate area of cultivation for the crop in question.

Finding the area of greatest interest to the specific crop can considerably shorten the time of introduction of a new variety.

 

Professional travel organization in the areas of greatest interest

The complexity and the specificities of different areas or specific business needs make it necessary at times specific surveys. Fenix is able to arrange complete packages of hits while maintaining the highest attention to efficiency in timing and costs.

 

Italian companies commercial skills evaluation

Our continuous activities and in-depth analysis allow us to provide a complete picture of the market presence of potential partners, their organizational structure, reliability, network sales presence in the territory of reference of the leading products . More generally, the constant updating of our horticulture Italian partners database allows us to evaluate the most appropriate production and marketing needs of our customers.

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